CollegeTracks needed to resolve critical issues that plagued its website

See our solution

CollegeTracks is a nonprofit organization dedicated to empowering first-generation college students and those from low-income and immigrant households in Montgomery County, Maryland. Its goal is to build equity and remove systemic barriers, promoting fair access to career pathways.

The organization provides support throughout high school and college, offering programs that help students set academic and career goals, apply to and finance college, and navigate the academic, financial, personal, and social challenges of higher education.

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THE CHALLENGE

CollegeTracks faced crucial challenges with its website, which was vital to the organization’s work. The key issues included:

  1. Poor Performance: The website was notoriously slow, impacting user experience and accessibility.
  2. System Instability: Frequent lockups raised concerns about the website's reliability.
  3. Risk of Failure: There was a genuine fear the website might completely cease to function, potentially disrupting services to everyone who relied on them.
  4. Recognizing the severity of these issues, CollegeTracks team members attended a training session led by our founder JoseCarlos Merino. Soon after that first contact, we were tasked with finding the solution.
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THE SOLUTION

We identified and resolved the key issues to maintain the website's consistent performance and reliability. The steps taken included:

  • Comprehensive Website Audit: Identified critical performance and stability issues, setting the stage for targeted enhancements.
  • Rapid Deployment: Demonstrated exceptional agility, using existing graphics to quickly construct a new website, ensuring no public visibility of the backend crisis.
  • Swift and Strategic Overhaul: Rebuilt the website on a stable CMS platform, ensuring speed, reliability, and user engagement.
  • Feature-Rich Enhancements: Integrated a long-desired admin feature, customized admin portals, and tailored donation and registration pages.
  • Training and Empowerment: Conducted in-depth training for CollegeTracks staff members, enabling them to effectively manage and update the website.
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