Real Mundial Futbol Club

Real Mundial Futbol Club needed a brand presence that resonated across its diverse audiences

See our solution

Real Mundial Futbol Club (RMFC) of Manassas provides Hispanic adults and children with opportunities to play soccer within a structured, competitive, and safe setting. The club emphasizes unity and community, striving to deliver quality experiences for all ages and skill levels.

RMFC offers a variety of leagues and programs, including an Open League for adults, a Veterans League, youth soccer travel leagues for fall and spring, and a Summer League. The club also organizes indoor sessions.

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THE CHALLENGE

RMFC faced significant obstacles in its mission to unite and engage the community through soccer:

  1. Brand Identity and Digital Engagement: The club needed a robust and resonant brand identity to inspire its diverse players and supporters, as well as a digital platform to facilitate meaningful connections with them.
  2. Online Presence: The outdated online infrastructure failed to serve the informational and interactive needs of players, families, and fans.
  3. Visibility and Marketing: There was a significant need for a strategic approach to enhance the club’s visibility and promote its leagues and merchandise, which is essential for growth.

THE SOLUTION

We fostered a vibrant sense of connection and community through an integrated strategy that combined comprehensive branding, dynamic digital engagement, and compelling visual storytelling.

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Branding and Merchandising

Our collaboration with RMFC involved updating its brand identity at several points in time. We crafted a series of logos that reflect the club's growth and dynamism, as well as resonate with its community values and passion for soccer.  The latest logo we designed won an American Inhouse Design Award.

We extended our branding expertise to develop distinct identities for its travel league and the various teams within it – ensuring each has its own unique yet cohesive brand presence that boosts visibility and engagement.

To deepen fan engagement and loyalty, we also developed an exclusive line of official merchandise for RMFC. This initiative includes:

  • A user-friendly online store that enhances the shopping experience.
  • An expanding collection of apparel featuring unique designs that resonate with the club's identity and ethos.
  • A diverse range of fan-centric accessories that allows supporters to show off their pride and connection to the club.

Website Development

Aligning with RMFC's vibrant community engagement, we delivered a custom-tailored web experience that resonates with both adult and youth league participants. The website features extensive resources, providing easy access to information for all leagues.

Key updates include an up-to-date schedule and standings section, enhancing the user experience with real-time information. Additionally, the bilingual design accommodates the diverse audience, ensuring a seamless and inclusive digital experience for English and Spanish speakers.

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Promotional Collateral

Our holistic strategy for RMFC's promotional materials forged a commanding visual identity that enhances brand recognition. The process included:

  • Crafting a distinctive and engaging visual identity that resonates with the different audiences.
  • Creating immersive graphic designs for various media to promote competitions and special events, increasing fan engagement.
  • Enriching promotional materials with game photography and individual/team photo shoots, all captured by our team.
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